Accessibility Compliance

Background

Since 2025, the EU Accessibility Act (EAA) requires digital products and services to meet accessibility standards, which is WCAG 2.1 AA. In the United States and Canada, WCAG 2.1 AA is widely treated as the practical benchmark, either through regulation or legal risk. In Brazil, private and public organizations are required by law (LBI) to provide accessible digital services, and many follow WCAG. In Mexico, accessibility policies are emerging, and WCAG is commonly referenced. We recommend checking the standards in your own country or region.

Impact on Branding

In practical branding work, this affects contrast ratio, color combinations and sometimes even branding color use — because certain color pairs cannot meet the minimum contrast ratio.

Simply put, for branding work:

• Text contrast against background color: at least 4.5:1

• Non-text contrast (icons, UI controls, graphical objects: at least 3:1

Self-check Tools

You can do a quick self-check of your current brand colors using simple tools, for example:

• WebAIM Contrast Checker → https://webaim.org/resources/contrastchecker/

• Accessible Colors → https://accessible-colors.com/

If your colors fail in these tests, we will propose adjusted values (same hue, improved contrast) to stay compliant.

Our Approach

We will do our best to support accessibility (EAA / WCAG) while respecting your brand. If you choose not to adjust any colors for accessibility, we fully respect that direction — we just want to highlight that this may increase the risk of not meeting accessibility requirements, and any potential consequences of non-compliance would remain with your organization.